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Bert Alan Reitsma

Education:
MSEE, Princeton University (1982)
BSEE, San Jose University (1979)

Corporate Affiliations
Vice President, Business Development, Haptek, Inc.
CEO, WebVenture Communications, Inc.
CTO, LifeChoice Medical, LLC
Technology Advisor, OnSiteDocs, Inc.

Experience
2001 - Present, Blank Law & Technology P.S., Seattle, WA
Director of Engineering

2001 - Present, Haptek, Inc. Santa Cruz, California
Vice President, Business Development

Haptek, Inc. is a leading software development company building the standard for truly interactive, photo-realistic, 3D characters for the Internet. Haptek software creates photo-realistic, full-bodied, fully animated, morphing and emotive characters in dynamic environments that visually and verbally interact with the end-user in real time and at virtually any bandwidth. These characters (or “avatars”) are used in multiple industries including eCRM, Medical Training, eLearning, Kiosk and many others – specific developments include Cognos advanced enterprise-based Web Services application, Medical Learning’s (a Kurzweil Technology Company) advanced knowledge-based (SQL driven) medical training systems, Nokia 3650 cell-phone video communications system and more.

As Vice President, Business Development, my extensive experience in both executive and engineering management, and my hands-on engineering development experience have provided the necessary elements to open new marketing channels for this very advanced technology. My active internal developments include: Advanced knowledge-based (AI) integration for database-driven (SQL) eCRM systems crossing multiple tiers of customer support. Automated 2.5D-based cell-phone video communications and video-messaging systems. Database-driven (mySQL) eLearning systems.

1999 - 2001 Bureau1030, LLC, Seattle, Washington
Chief Technology Officer

Bureau1030 was formed as a Legal/Technology firm majority-owned by Riddell Williams, PS – a Washington-based law firm. Over a two year period, Bureau1030 developed and implemented an advanced, automated risk analysis tool for e-business called the Early Warning Agent (EWA). The EWA captures a company’s website and performs an advanced legal and technical risk assessment in over 30 different legal and technical categories. The EWA is used by law firms, insurance brokers, and companies across the US to identify and analyze both the legal and technical liability to which a company may be exposed. This allows the company to correct these areas prior to potential expensive litigation or technical difficulty, and identifies areas of increased risk for insurance purposes.

As CTO at Bureau1030 my responsibilities included:

• Technical product definition and market planning
• Product engineering management & database (SQL) development
• Network administration & management (Unix and NT Platforms)
• Product-related third-party technology and service agreements
• Customer support management (vendor and end-user)

My activity included both hands-on product engineering as well as management of a small development group of 3-4 people. Our product was developed using C++ and Perl on Unix (BSDI and Linux) platforms for the network-based data collection and reporting system, as well as an additional CD-based client for customer portability and archival purposes.

1996 - 1999 WebVenture Communications, Inc., San Jose, California
Chief Technology Officer, Principal

WebVenture Communications, a leading Internet commercial hosting and development firm was founded in 1996. WebVenture develops and markets specialized software to take advantage of the dynamic structure of the Internet - and allow corporate and mass-media production companies the capability to provide advanced high-end dynamic content to their customers.

Management Responsibilities and Project Management:

• Complete department management (personnel, finance, planning).
• Major account contract development and negotiation.
• Customer support services administration and development.
• Partnership program development with Best Internet, WarpDrive and Major
Accounts.
• Product definition and development of automated-website backend
subsystems designed for television-station media content and advertising
control, utilized by television stations across the country (KNTV locally).
• Product marketing and development of our Automobile Dealership automated
website hosting system used exclusively by Toyota Corporation.

Technical Skills:
• Website Backend Development / Programming Languages / DBMS/OS/Tools:
CGI, Perl, C++, Java, Javascript, UNIX (shell), Microsoft Excel; PowerPoint;
Project; Word; Works; Access; Windows95/98/NT; Visual Basic, Syquest,
advanced SQL Server database integration & development, and various rdbms
integration.
• Website Frontend & Graphics Development: HTML, Photoshop, Micrografx,
Web3D(VRML), Kai’s Power Tools, Morph, Animation Systems, Adobe Premiere,
Front-end graphics, Audio, Video, and data entry development (HTML, forms,
Pico, etc), major third-party tools such as RealAudio/Video (G2) servers & dev
tools, Acrobat, Quicktime3, Macromedia Shockwave.
• Network administration and server support operations: UNIX (Irix/BSDI),
Netscape Servers, most major httpd systems including secure-server.
• Collocation server support operations: DNS, UNIX, Httpd, TCP/IP, Sendmail,
FTPd, etc..)

WebVenture’s major customers include Toyota Corporation, Granite Broadcasting Corporation, Freedom Broadcasting Corporation, McWhorter’s Stationers, Mixman Corporation, Photodex Corporation, Warp Drive Inc. and a host of others. WebVenture sold its intellectual property rights in 1999, however it still maintains a hosting presence.

1991 - 1996 Fujitsu Personal Systems, Inc. Santa Clara, California
Executive Director, Product Engineering and Systems Assurance

Fujitsu Personal Systems is the leading manufacturer and supplier of pen-based personal computer products. As Executive Director, I was responsible for all Product Engineering departments, which included Hardware Engineering, Hardware and Software Assurance, Mechanical Design, Document Control, Agency Certification, Program Management, RMA Repair, and IQC. Direct reports include these department managers, with a total underlying staff of 23. Staff and department activities included:

• Complete budgetary projection and control for all departments.
• Executive-staff reporting on all Product Engineering activity/planning.
• Detailed Program Management of all products through Marketing launch.
• Product Design Team management and coordination with Japan design activity.
• Core and Peripheral Product development of x86-Pentium based platforms.
• Hardware Compatibility and System Software/Application Assurance.
• System Software Engineering and Application Development Groups
• Corporate Document Control (all levels, component to released product)
• Worldwide Agency Certifications (FCC, DOC, VDE, UL, TUV, etc.)
• Corporate IQC (all levels/departments)
• FPSI RMA Repair Center start-up operations

1989 - 1991 Adaptec, Inc. Milpitas, California
Manager, Sales Development

Adaptec is a supplier of ASIC HDC products. At Adaptec, I staffed and managed a group called "Sales Development"; my staff included International and Domestic
Managers to support the following strategic and tactical activities:

• Market Analysis
• Account Strategy
• FA Coordination
• Design-Win Strategy
• Product Strategy
• Long-term Forecast
• Factory Sales Support
• Field Marketing Support
• Pricing Strategy
• Major Account Management
• Customer Visitation
• Sales Training

1983 - 1989 Ing. C. Olivetti & C. S.p.A. Ivrea, Italy / Cupertino, California
88-89 Contracts Manager - Olivetti Corporate Software Procurement

In transferring back to the United States, I joined the Corporate Contracts Group.

My responsibilities included:

• Negotiation and formation of Major Account contracts.
• Implementation of Intellectual Property Laws, Trade Secrets, Trade Marks,
Patents and Copyright.
• Direct responsibility for key business relationships.
• Software Purchasing, Licensing and Distribution.

83-87 Senior Marketing Manager - Olivetti Systems and Networks

From 1985 to 1987 I worked at the corporate office located in Ivrea, Italy, where I managed the Marketing and Product Planning groups for portable and low-end PC systems. My staff included both Marketing and Product Managers. Some of my group’s responsibilities and achievements included:

• Creation of a joint-venture company (Pegasus) with YE-Data (in Japan).
• Direct management of the Pegasus venture (including business plan and
projected P&L for start-up operations, member of the board).
• Definition of Product Functional Specifications.
• Product Planning and Program Management.
• Market analysis and projection.
• Management of the annual Input Budget.
• Creation of 1-3-5 year Marketing Plan.
• Product Introduction and Launch.
• Product Advertising and Promotion.
• International relations with Olivetti subsidiaries.